Personalize the VoD

VoD services have proven extremely popular with consumers around the world. Premium services offering movies, sporting events, and adult material provide broadcasters and content owners with an important revenue stream, whereas the web based 'catch up' VoD services, typically offered by traditional broadcasters, serve to extend their audience and their consumer relationships.

Unfortunately almost all VoD services have two things in common. Firstly, they aren't part of the primary television experience; users generally need to leave the primary EPG or possibly even move to a different device. Secondly, it's difficult to know what all the choices are. That isn't such a problem if the user knows exactly what he or she is looking for and the relevant content is prominently presented but if not, it's a big issue. The longer the user spends looking for content, the less likely he or she is to engage. Industry statistics reveal that approximately 80% of VoD purchases are made from the first 'page' of the service. Clearly, the reality of traditional VoD services is that very few people can be bothered to look further.

APRICO's VoD solutions take advantage of viewers' implicit and explicit inputs to build a comprehensive profile, which is then cross referenced against the available library of VoD content and relevant titles are selected. Those selections can then be presented to the viewer alongside the generic categories and any special offers and promotions. Although the user always has access to the full library of content, the titles promoted are directly relevant to the user improving the chances of a successful transaction dramatically.