Company

APRICO Solutions is a software company and part of Philips Electronics of the Netherlands. The company's patented and award winning recommendation and targeting technology enables a personalized TV experience. APRICO software technology is embedded by customers in the broadcast and Internet industries in various television, internet and mobile platforms. It helps TV viewers enjoy the wealth of linear and non-linear content and offers unmatched simplicity and advanced and intelligent personalization capabilities. APRICO is fuelled by a massive database of EPG and Internet metadata owned by APRICO Solutions' strategic alliance partner Axel Springer. APRICO enables its customers to offer a compelling TV service that can be monetized through targeted VoD recommendations, highly targeted advertising and increased consumer retention.

APRICO is a revolutionary approach but it is one that results from a ten year research and development program capped by two years of extensive field trials. Today the APRICO recommendation and targeting solutions have been deployed across a number of markets and platforms.