The industry conundrum
For service operators in a competitive environment, retaining viewers, maximizing revenue and providing advertisers with access to 'eye balls' are real challenges. The delivery of unlimited content choices and added value services is a juggling act already and new devices entering the market make it even more complex. In television, content remains 'king' but without ease of use (the 'queen' of next generation television) consumers can't appreciate what is on offer and service providers can't extract maximum value.
To make the most of television's 'lean back' experience, and to ensure the industry thrives in this environment of unlimited choice, intelligent and advanced content recommendation and targeting technologies are required that allow consumers to easily find, access and enjoy video content.
APRICO explained
APRICO is a revolutionary and award winning video content recommendation and targeting technology for TV. It delivers precisely personalized content to viewers via TV, PC or mobile, based on their profile, viewing behavior and/or explicit inputs.
The APRICO technology finds, recommends and targets the full range of content available - from linear broadcast material, to video on demand, web video, home network content and user-appropriate advertising. Furthermore, APRICO automatically learns preferences (with and without explicit viewer input) and operates with unparalleled speed to create a compelling user experience.
- designed from the ground up to simplify the TV experience
- mature and widely deployed technology with proven content delivery concepts and solutions
- enables a modular and flexible step-by-step deployment
- agnostic to the source of content and viewing device
- uses a variety of recommendation and targeting algorithms and methodologies
- fastest automatic learning capabilities to rapidly deliver best in class recommendation accuracy
- a complete offer to enable our customers to deliver differentiated products and services