About APRICO

Switch on the television today and you are likely to be greeted with a hundred channels and a vast library of movies on demand. Turn on the PC and the possibilities are endless, with 'catch up' and archive TV services, WebTV portals and literally thousands of brand-specific video sites. We are spoilt for choice, and with that choice comes complexity. TV, for many, has become an overwhelming and frustrating experience - poorly organized and difficult to search and personalize.

It's no surprise then that some digital TV viewers now spend 25% of their time 'channel zapping'. That means they're not enjoying content, not purchasing content and not being exposed to the advertising that underpins the entire industry. Sounds familiar to you? Now imagine delivering a TV service that, when your customers come home from a hard day's work and switch on their TV, provides all of their favorite content in a simple way, in one place and available to watch immediately - no searching, no downloading and no channel zapping. This is not a vision of the future, this is possible today - with APRICO.